We’ve gone country!

For the last three years, we’ve been making our bags next to the ocean, in beautiful Encinitas California.  While we wouldn’t change a thing, we now need more space – both personally and professionally.  After stacking rolls of fabric to the ceiling of our converted garage workshop, there was just nowhere else to go.  We even purchased a cargo trailer to store equipment and inventory.  Nevertheless, we’ve traded the sounds of commuter trains and Coast Guard helicopters for roosters, horse, and peacocks.  White Apple is now located in Ramona – about 30 miles east of Encinitas, in the foothills of the Cleveland National Forest.

So what do these changes mean for us and our customers?  Hopefully a lot, and very little.  Firstly, we expect no delays since our operation was moved over the course of a weekend (Whew!).  Second, we anticipate many positive changes since we’re now located on an acre of land.  Probably the largest is that we’ll be purchasing and repurposing a shipping container for our workshop.  This eco-friendly option will give us twice the space as before in a compact indoor/outdoor setting.  Our extra space will allow us to produce custom orders quicker (goodbye 4-6 week turnaround??)  Stay tuned for pictures of the whole build-out process!  We’ll also be making a number of eco-friendly lifestyle changes that a coastal workspace just wouldn’t allow – a garden, rainwater irrigation, biodiesel, raising chickens…  Since we now have room for a garden, and dedicated compost, we’ll also be composting our burlap remnants rather than just throwing away the scraps…

Again, we are excited about all the big changes and will be sharing them as the happen.  We hope you’ll keep watching facebook for more updates and photos.

Josh & Jen

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[Baby got bag]

There is just something so fun about spoiling little ones, right? I know I love me a shopping spree before a baby shower! What about our new mommy? Here at White Apple, we want to spoil mom and dad with an awesome eco-friendly diaper bag! She is going to need something strong, durable, and pockets galore to organize all the equipment a baby comes with. But who says it has to look like your typical diaper bag? With this bag, even dad will sport it!

Our Diaper Bags features four interior pockets; 2 zippered smaller pockets, and two larger pockets. Need more pockets? Of course, you do! Don’t worry, you have two pockets on the sides of the bag; great for bottles or diaper rash cream. There are 3 more on the outside under the flap! This bag will make a great bag for baby, or even the perfect bag for the gym or beach!

♥ RECYCLED coffee sack exterior
♥ Remnant fabric lining
♥ 4 Large interior pockets, 2 with zippers
♥ 2 Outside side pockets, and three exterior pockets under the flap.
♥ 90% recycled (post-consumer!)
♥ Super strong seatbelt webbing and adjustable strap
♥ Locally sourced materials
♥ Handmade in Encinitas, CA.

Til next time,

Jennifer + Josh

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[Who doesn't like pockets?]

Since I started White Apple Threads, I always wondered why our bags don’t have pockets…

Well, I finally got them! And now, so do you! Check out our newest White Apple addition… The Carryall bag! Great as an everyday tote, diaper bag, gym bag, or even beach bag! It has 2 huge interior pockets and 2 smaller zippered pockets!

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[We love custom!]

We just wanted to share some of our custom orders that went out this week!

First is a custom two-color print on our eco-friendly canvas tote bags.  These totes are an affordable option for wedding guests or destination wedding welcome bags.  White Apple can easily print your custom design, or even photos on our eco canvas totes.

Next we have our Market Tote – handmade from a recycled coffee sack .  These custom burlap totes were printed with a White Apple original bicycle design and then personalized for the customer.  Personalization is the perfect option when ordering your bridesmaids or groomsmen a one-of-a-kind gift.

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[What about the groomsmen?]

Obviously we have had our focus on custom market tote packages for all of your favorite ladies in your bridal party….

But what about the gents? We’ve got you covered. Custom messenger bags! Still made from recycled (90% post-consumer) material, has a great look and feel, and something a guy will actually use. You still have the option of customizing them with your names, wedding date, or whatever else your heart desires!

Even better… what if you could outfit your whole bridal party with gifts, all in one place? Done! Now, we have bridal party packages, in whatever quantity you need. Totes for the ladies, and messengers for the guys. So easy, especially since you have so much to do and think about before your big day!

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[Sling sing]

We have brought back the across body/shoulder sling bag in a new JUMBO size!

Our “Slacker” Sling is made from an authentic coffee sack, and is the perfect cross body or shoulder bag to just grab and go… To the next summer cookout…county fair…local dive. The Slacker is a great size to fit your wallet, notebook, tablet, or anything else you’ll need for your adventures!

And we have called it the “Slacker” sling! Why? Uh….well….you see….we forgot to put in a zipper. Or a liner. OK, we didn’t forget, we just didn’t do it. What do you care? You just need something to hold your sunscreen! So what did we do right? Well, it’s affordable, yet super strong – made with one-piece construction and double-stitched heavy-duty nylon thread. It is approximately 13″ wide, 14″ tall, with a 22″ handle drop length. What’s not to love? Psssst ask about making your very own custom sling!

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[Polynesian Polly]

We are slowly building our White Apple designs portfolio, check out our new Parrot! Stay tuned for more ;D

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[New Dawn, New Day]

It’s been a while since we’ve updated the blog, and we’ve undergone some major changes!

First, I am helping around the workshop at White Apple. Who am I you ask? I’m Jennifer, a new partner in White Apple crime!  I’m really looking forward to meeting new faces, and hope you love our handmade items as much as I do.

New Liner choices for Spring 2012

Secondly, we are mixing things up with new liners, products, and prints!

Last weekend we visited our friends in LA who supply us with amazing recycled fabrics.  We picked up a few things that we thought you might like… I am most excited about the new polka dot selection – Army Brat and bringing back Betty Beats (say that three time fast!).  Also, our new nautical themed print “Windward!” A new plaid print, beachy linen, and the beautiful Mrs. Brady.  Don’t worry, we didn’t get rid of any liners, just added more!

A little intense, eh?

Last weekend was my first time in LA’s fashion district.  I’m not going to lie, I was a little overwhelmed. We visit multiple locations to buy our fabric by the roll.  We literally sort through hundreds of rolls of overstock fabric to find liners we hope you’ll love.  After taking it all in, I was able to find some awesome choices!

We’re so excited to start using the new liners in our spring bags! While we’re talking about great finds…  I have to take credit for “Windward,” which I’m totally in love with.  It’s a silky smooth satin with some great nautical items.  I saw tiny sailboats at the top of a massive stack of fabric.  We decided we couldn’t live without it! Get the ladder!  We are workin’ hard for you guys!

The Bula Throw Pillow from a recycled coffee bag

Every one loves pillows. So we are going to start some new and exciting White Apple Threads pillows, just for you! As always they will be Eco-Friendly recycled coffee sacks, but we will also be trying something new.  Stay tuned! Or, just add us on facebook.  Your couch/bed/cottage is going to love it!

Last, Josh has re-vamped the White Apple website, and now we have a whole new page for custom orders! Go check it out. http://whiteapplethreads.com/custom/ Our custom bags make great gifts for bridesmaids, so spread the word if you have friends that are getting married this year!


Jennifer and Josh

P.S. Don’t forget to “Like” us on Facebook to get (more) current updates about what we are up to.

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Wishing everyone a beautiful NEW YEAR!  We are looking forward to a spectacular 2011 — much love and gratitude to all who have made 2010 so great.

[aka: White Apple]

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ZigZag Holiday Shopping Event

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